Storytelling tool kit

"Today, skillful storytelling requires knowing how to tell stories across different media – and, importantly, knowing which medium is most effective for which type of story or even for which component of a single story."
"Christine Young, an investigative reporter at the Middletown Times Herald-Record, a 70,000-circulation newspaper in New York's Hudson Valley, had a powerful story to tell about a man locked behind bars for 20 years for a murder Young was sure he did not commit. Had she held her job at the time of the murder, she would have told it with words, supplemented by a few images from a staff photographer. But Young's investigation took place in the late 2000s. Her story, which won an Online News Association award for outstanding investigation by a small Web site (http://thr-investigations.com/lebrewjones/), was built using a greatly enhanced tool kit. Videos enable us to see and hear the victim's mother, the prisoner's brother, and others whose experiences and emotions enrich the story. Interactive maps and timelines let us sift through the clues. Links take us to digitised versions of the autopsy report and evidence list, among other documents and background information. Each piece contributes to an immensely compelling narrative – one that resulted in freedom for a man who never should have lost it."
('Managing Media Work' Ed: Mark Deuze, p. 104 Sage)