Monday, November 15, 2010

Employee rants

"Finnish mobile phone company Nokia is an unquestioned leader in the smartphone market, with 38 per cent of the global handset market, twice as much as number two Samsung. But between the bad economy and competitors like Apple, RIM, Motorola, and Palm, that lead has been dropping steadily."
"One of their solutions: Leverage social media and encourage critiques of the company by its own employees – inviting push-back that most firms would have shut down. Nokia set up online environments called BlogHub and Sphere specifically to encourage and capture employee rants on what they think needs changing – from its purchasing practices to how its software works."
"More than an electronic suggestion box, these push-backs and critiques flow right into company R&D, which includes nearly one out of every three Nokia employees, or thirty-nine thousand people. Rapid changes in its touch screens, keyboards, and specialised local services for customers all have their origins in employee rants."
"The key to all this? Senior management being 'as open as you can be. Don't fear the social media space – embrace it. Accept and acknowledge criticism where it is fair. Don't just listen to feedback and comment – act on it,' says Molly Schonthal, who heads social media for Nokia North America.'"
('Hacking Work: Breaking stupid rules for smart results' by Bill Jensen and Josh Klein, p. 106 Penguin)

Storytelling tool kit

"Today, skillful storytelling requires knowing how to tell stories across different media – and, importantly, knowing which medium is most effective for which type of story or even for which component of a single story."
"Christine Young, an investigative reporter at the Middletown Times Herald-Record, a 70,000-circulation newspaper in New York's Hudson Valley, had a powerful story to tell about a man locked behind bars for 20 years for a murder Young was sure he did not commit. Had she held her job at the time of the murder, she would have told it with words, supplemented by a few images from a staff photographer. But Young's investigation took place in the late 2000s. Her story, which won an Online News Association award for outstanding investigation by a small Web site (, was built using a greatly enhanced tool kit. Videos enable us to see and hear the victim's mother, the prisoner's brother, and others whose experiences and emotions enrich the story. Interactive maps and timelines let us sift through the clues. Links take us to digitised versions of the autopsy report and evidence list, among other documents and background information. Each piece contributes to an immensely compelling narrative – one that resulted in freedom for a man who never should have lost it."
('Managing Media Work' Ed: Mark Deuze, p. 104 Sage)