Chief CSR officer

"The CEO must actively sponsor CSR. This executive ownership is the foundation of an effective CSR policy and is central to ensuring that CSR is institutionalised as a core component of day-to-day operating practice. Ideally, the CEO will consider himself or herself the chief CSR officer. At a minimum, the CEO must remain in touch with the effectiveness of the company's CSR policy by receiving regular updates, while granting a clear line of access to the top for the CSR officer. This commitment from senior management is crucial for effective implementation. Executives must exhibit leadership to infuse a stakeholder perspective. Otherwise, any CSR policy or statement will quickly become a hollow public relations gesture."
(William B. Werther, Jr. and David Chandler in 'Strategic Corporate Social Responsibility,' 2e, p. 127, Sage)