Thursday, April 30, 2009

Titan Edge

"The prototypes were sent for testing to Chronofiable SA, Switzerland, a world-renowned independent Horological Testing Agency. There, the watches were subjected to a series of stringent tests like the high temperature test, low temperature test, temperature shock, exposure to vibrations of 50 hertz to 150 hertz, shock tests, bump tests and drop tests etc., all spread over a period of eight weeks. After these tests, the Titan Edge was certified as not just reliable, but also water-resistant up to thirty metres."
"They were also tested at Titan internally, and what's interesting is the way Dwarakanath tested it. He says, 'Sure the agencies test thoroughly. But somehow they can never replicate actual life conditions.' So he has what he calls the wall test, the floor test, the pool test and the Bangalore-Hosur road test. What this gentleman does is throw the Edge against a wall, and on the floor at different angles to check if it stays safe. He chucks it into a swimming pool and it's expected to work. Finally he ties it to the shock absorbers of his car and makes several trips on the terrible roads between Bangalore and Hosur, covering 200 km in all. The 'Edge' passed these tests too."
"The team had done the impossible. They had nailed history to their doorstep and created the world's slimmest water-resistant watch. And it all started with Xerxes Desai's orbit-shifting challenge to create the slimmest water-resistant watch in the world. A team that believed it didn't have the competency suddenly discovered talents they had no idea they had."
(Porus Munshi in 'Making Breakthrough Innovation Happen: How 11 Indians pulled off the impossible,' p. 164 Harper)

No comments:

Post a Comment